11 Social Media Marketing Services and Tools That You Should Try Today

 There are 3.5 billion social media users worldwide. That’s a Big audience at your fingertips. 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. 54% of social browsers use social media to research products.

If you really want to get your social channels in shape in 2020, you should seriously consider adding the following tools to your marketing toolkit.

1. Buffer

Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google +. Buffer allows you to curate and schedule your content for multiple social channels from one location. Connect various accounts and schedule quality content throughout the week, then sit back and watch it grow using their advanced analytics tool.

Buffer also integrates with Google Chrome. This extension allows you to directly share and schedule content you read on online via the Buffer app without the necessity to repeat and paste URLs.

2. Hootsuite

Hootsuite offers one among the simplest tools going. From Twitter to YouTube, you’ll easily monitor your feeds, messages, likes and even schedule multiple posts directly to save lots of time without losing content consistency.

The cherry on the cake, though, is Hootsuite Ads. This enterprise-strength platform allows you to optimize your Facebook advertising, helping you create iterative changes to your strategy to get the simplest results.

3. Buzzsumo

BuzzSumo is a research and monitoring tool. The functionality is as follows: Find content that’s most shared on social media channels – you’ll enter your own domain or another domain, and see what has been shared socially. Find influencers associated with particular topics. Social media marketing services and tools don’t get better than Buzzsumo. This tool allows you to scan popular content that supported the keywords you look for, helping you understand what content engages well together with your audience and what doesn’t.

4. Narrow

There are 330 million monthly active users and 145 million daily active users on Twitter.

With such a rapidly growing audience, most of which are bots and automated profiles, it’s certainly difficult to interact with a meaningful audience that cares.
Narrow, then, helps you set apart the humans from the robots, letting you engage with human-operated profiles. By using audience research tools like keyword tracking, the platform can assist you to find the foremost suitable followers, allowing you to get a true, honest following.

5. CoSchedule

CoSchedule is a useful and wonderful tool for mapping out your social calendar. Build social timing templates to push content onto platforms at preferred times and visually see what content is getting published and when.

Social calendars are often messy and unorganized, and with multiple users, it’s difficult to grasp who is publishing what and where. CoSchedule, however, gives you a transparent, concise overview of your entire social media operation. Keep track of what is getting published, document your use of keywords and CTAs, and always deliver your content on time.

6. Canva 

For the Upcoming graphic designer, Canva has everything you would like. Design your own cards, eBook covers, banners, and logos using their user-friendly and highly editable templates. And if that doesn’t float your boat, Buffer offers an identical tool, Pablo, which allows you to create wondrous pieces of content to share across your platforms.

Pick color palettes and edit photos, too, to not mention the variability of fonts ready and waiting. Considering that three-quarters of social media marketers use visual assets in their social media marketing, having the liberty and adaptability to quickly create visual content may be a necessity for social media success.

Canva makes branding images as simple as a drag and drop. Whether you select to use your logo, social media handles, or a hashtag, what was once a time-consuming task will only take a couple of minutes. Canva’s transparency tool also means branding your images can look sleek and non-invasive to the viewer.

7. Influence marketing

More and more people are turning to personal recommendations to make smart purchasing decisions. To give you some context:

92 percent of people trust recommendations from individuals (even if they don’t know them) over brands.

47 percent of online customers use ad block technology. The way to reach them is to provide content they want from people they trust.

74 percent of consumers use social media to make purchasing decisions.

IMA – one among the highest influencer marketing agencies – uses top bloggers, bloggers, and social media influencers to make campaigns and help brands engage with their audience. Their clients earn many impressions and, consistent with their portfolio, they’re hitting ROIs of quite 400 percent.

8. Adobe creative cloud

For those advanced graphic designers, an Adobe creative cloud license gives you complete freedom over all your design needs. From designing magazines to photo editing and video production, the creative cloud has it all under one roof.

HubSpot states that visual content is more than 40 times more likely to get shared on social media than other types of content, making Adobe something of a necessity for those looking to create engaging content.

9. Animoto

Video is a great way to capture the attention of your audience,

Animoto is a Web 2.0 tool that allows users to produce videos that blend photos, video clips, text, and music.

It is easy to use, a cost-effective presentation tool that can save you tons of time when trying to create a presentation with images. It also has a good selection of templates and music to choose from. You can even upload video footage within the slide show.

10. Venngage

To create quality, engaging content requires time and effort. This is especially true for infographics.

Venngage is an easy to use website where most designers can create stylish content for websites, presentations, ads, social media use, and much more. There are templates for a wide range of projects including infographics, reports, posters, promotions, and social media images.

11.Viral Content Bee

Viral Content Bee (formerly Viral Content Buzz) is a free social media promotion platform allowing users to put their content forward to social media. Viral Content Bee is a social promotion tool to help with getting others to share your content automatically. Viral Content Bee is all about real social media sharing and meaningful connections