Email Marketing Trends to Watch in 2020
Email marketing will grow in importance because the social media landscape changes Trust in social media companies is declining. Sail thru found nearly half all consumers decide to delete a minimum of one social media account within the next year and 40% of individuals claim to possess deleted a social media account in 2017 because they didn’t trust the platform with their personal information. While social media isn't likely to disappear, marketers are realizing that depending too heavily on social media is risky. Social media managers learned the hard way that organic reach was a setting facebook could easily tweak when Facebook tried to monetize in 2012 and organic reach plummeted. Between 2012 and 2014, “organic” reach dropped from 16% right down to 6% and for giant pages with 500,000 likes, organic reach hit as low as 2%. You can still pay to succeed in people, but AdStage found Facebook’s CPMs (cost per thousand ad impressions) increased 90% year-over-year from 2018 to 2019.