THE POWER OF CONTENT MARKETING IN THE ‘NEW NORMAL’
Technology has definitely empowered everyone – customers, businesses, business processes. Businesses are able to dictate their chosen communication channel, adapt their email inboxes as per their preference and penchant in the spirit of innovation. With an ever-changing business landscape, it becomes extremely essential to measure iteration of your digital marketing strategy for enhanced brand visibility, online transactions, and delivering competent leads. As digital marketing businesses are adapting to this marketing ecosystem and new trends, it is necessary to work with a strategic approach to build a healthy ecosystem in line with the client’s requirements and business goals. In this competitive business environment, keeping up to date with the latest know-how and trends, businesses/enterprises are transforming key building blocks/pillars of their enterprises: Customer Engagement and experience and Business Prototypes. The ever-changing business landscape is driving a seismic