Digital Marketing Agency | Espial Solutions

  TYPES OF DIGITAL MARKETING Digital Marketing  is a component of the virtual world that utilizes the Internet and other online applications, which businesses like us are leveraging for reaching out to the prospects snd customers. There are many types of digital marketing, which are relevant in the current business landscape. They are as follows: 1. SEO • SEO, Search Engine Optimization, helps your website to get quality traffic which is free and organic. •  SEO  is one the most important and prominent types of digital marketing. Without the help of this application, the visibility of the website is not prominent and viewers will not be able to find you in the virtual platform. • SEO helps in optimizing your content for the search engines. You can increase can maintain a steady stream of relevant traffic that will only grow over time. 2. SEM • SEM stands for Search Engine Marketing. • In simple words SEM refers to form of digital marketing where you need to pay for i...

  A very simple but frequently asked question by most of the companies who are having or are trying to have an online digital platform. But the answer is not that simple. The reason being, the above question asked, cannot have a generalized answer as it entirely depends on factors like the current situation of both the company as well as the market, the objectives you are aiming or planning for, and the marketplace you are targeting. The roots of all these things go back to the basics i.e. Digital Marketing Strategies. There are a few steps you ought to take before deciding on the latter. The first being to determine your target audience and understand your potential customers and then find out or get information on how they are using the web. These are keys that will help in determining whether an organic search or paid search, an SEO or PPC, or a combination of them is the best way to approach keeping in account the uniqueness of your brand and your products and the services bein...